Call Time 101

Fundraising is hard, but it is essential. Running a successful campaign requires raising the resources to pay for what you need, and call time is a critical component of doing just that.

Building a strong fundraising program

Takes diligence during call time. Watch the video below to learn how.

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key concepts

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Key Concepts

Rolodex

The list of people who already know you—family, friends, former coworkers, mentors, neighbors—who are most likely to take your call and support you early.

Why it matters

Early contributions build momentum and credibility, and warm contacts are the fastest place to start.

Key Moves

Start with the people closest to you.
Work outward to broader networks over time.
Remember: even if someone can’t give now, you’re building a relationship and planting seeds.
Example line: “You’ve known me a long time, and I’m stepping up to run. I’d love to tell you why—and ask if you can be part of my launch.”

Common pitfall

Skipping warm contacts because it feels awkward. (Warm calls are usually the highest-lift, highest-reward starting point.)

Hard Ask

A direct, specific request for a contribution that includes (1) an amount and (2) a deadline—asked as a question—followed bya pause.

Why it matters

Specificity makes it easier for someone to say yes (or counter with what they can do). Vague asks often lead to vague answers.

Key Moves

Name the amount.
Name the deadline.
Ask it as a question.
Pause and let them respond.
Example line: “Can you contribute $500 by Friday to help us hit our goal?”

Common pitfall

Talking past the ask (filling silence). Ask—then stop.

Follow-Up

The message and system you use after the call to confirm what was discussed and make it easy for someone to complete their contribution (or take the next step).

Why it matters

A lot of “yes” commitments only turn into actual contributions because you followed up clearly and consistently.

Key Moves

Send a text or email right after the call with: amount + deadline + link or next steps.
Track outcomes: keep track of who has and hasn’t given yet to continue to follow up until pledged contributions are made.
Nudge the people who need it; thank the people who gave.  Example follow-up text: “Thanks again for your time! As discussed, here’s the link to contribute $250 by Tuesday: [link]. I’m really grateful.”

Common pitfall

Relying on memory instead of a tracker—then losing opportunities.

KEEPING LEARNING

Rolodexing 101

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Call Time 101

Building a strong fundraising program

Helpful Links

Key Concepts

Rolodex

Why it matters

Key Moves

Common pitfall

Hard Ask

Why it matters

Key Moves

Common pitfall

Follow-Up

Why it matters

Key Moves

Common pitfall

KEEPING LEARNING

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